Sierra Ferrell | Heavy Petal Tour | Fall Welcome Concert

One of the brightest young luminaries in roots music today, Sierra Ferrell brings a dose of beautifully strange magic to everything she touches and enchants audiences with her high-spirited live performances.

Following the release of 2024’s Trail of Flowers, the West Virginia-born singer/songwriter/multi-instrumentalist took home the Artist of the Year and Album of the Year prizes at the Americana Honors & Awards and won four Grammy Awards including Best Americana Album, Best American Roots Performance, Best Americana Performance, and Best American Roots Song. We invite the campus and community to a fun-filled evening of music by the Iowa River. All ages welcome!

Opening the evening will be local artist, DJ Crimson Mask, and The Hawkeye Drumline.

Our annual Hancher is for Hawkeyes sale, offering UI students deep discounts on many upcoming Hancher performances, begins Friday, August 28 at 10:00 a.m. and the Hancher Box Office will remain open until 10:00 p.m. during the Fall Welcome Concert.

SCHEDULE

6:30 p.m. – Gathering begins with DJ Crimson Mask
8:00 p.m. – The Hawkeye Drumline
8:20 p.m. – Sierra Ferrell

More event details:

RSVP is encouraged (but not required.) The first 500 RSVPs will receive a free, commemorative merch item at the event! All RSVPs will receive key updates and details closer to the show.

Food and beverage will be available at the Smith Lobby, Swanson Bar, and via an assortment of food trucks outside. Additionally, Hancher’s box office, lobby, bathrooms, terrace, and gift shop will be open throughout the concert, closing at 10:00 p.m.

Please note: Alcoholic beverages purchased from the Smith Lobby and Swanson Bars cannot be taken outside except for the terrace on the second floor.