This year’s 15th Annual FRYfest, featuring a concert with American Idol Winner Maddie Poppe is slated for FRYday, August 30, 2024. 

Every year, a swarm of Hawkeye fans come together to kick off the new University of Iowa football season at FRYFest in Coralville’s Iowa River Landing. For 15 years, the event has drawn thousands of people: creating a rich mix of super fans who never miss it and new attendees, some of whom have had it on their bucket list and others who make it the focal point of their first trip to the Iowa City area. 

FRYfest has become known as the marquee preseason event for University of Iowa Football, drawing local, regional, and national attendees. That’s because it offers an energized blend of a block party, concert, trivia, games, and, one of its most anticipated highlights: meeting coaches and players and gathering autographs!  

Reading this, you can likely already hear the beat of ACDC’s Back in Black (IYKYK). But how much do you know about the event’s full history? Let’s dive into the origins of FRYfest, some of the event’s most noteworthy moments over the years, (hint: there are some Guiness World Records involved!) plus get the inside scoop on what to expect this year with the full schedule below! 

What is FRYfest?

FRYfest is a FREE one-day annual celebration that showcases the pride of the Iowa Hawkeyes, including the world’s largest Hawkeye Trade Show and spirited pep rallies. And yes, it’s cleverly always on FRYday.

“In football, like in life, you must learn to PLAY!” – Hayden Fry

The Origins of FRYfest

FRYfest was started in 2009 by Think Iowa City, City of Coralville, and University of Iowa Athletics to honor Hayden Fry, the legendary head coach who transformed Iowa Football and left a lasting mark on the Big Ten school. The event was actually intended as a one-time affair. The inaugural FRYfest, which kicked off 10 years after Coach Fry’s retirement, was in celebration of the co-naming of First Avenue in Coralville (a main route that connects to Kinnick Stadium from Interstate 80) as Hayden Fry Way. “When 20,000 people showed up, we pretty much knew this would become an annual thing,” said Josh Schamberger, President of Think Iowa City in an interview with Iowa City Press-Citizen.

Hayden Fry’s Legacy

Coach Fry’s legacy is woven into Hawkeye Football, FRYfest, and the community. Known for bringing the iconic Tigerhawk logo to the University of Iowa , Fry’s influence extends beyond the football field. His charismatic coaching and leadership revitalized the Hawkeyes, making him a beloved figure in Iowa City.

His impact was nothing short of transformative. When he took over as head coach in 1979, the Hawkeyes had endured 17 consecutive losing seasons. Fry brought a fresh perspective and winning mentality that quickly turned the program around. Within two years, he led the team to a winning season, and over his 20-year tenure, the Hawkeyes won three Big Ten titles and appeared in 14 bowl games. 

The Tigerhawk logo, introduced by Fry, has become synonymous with Iowa football.

When he first took the program helm, he knew it was in need of an overhaul. One of the easiest ways to change their image was by starting with their uniforms. “At the time, the best team in professional football was the Pittsburgh Steelers, said George Wine, former University of Iowa Sports Information Director during Fry’s takeover. “Their colors happened to be the same as Iowa’s, so Fry dressed his Hawkeyes like the Steelers.” But he knew they needed a fresh, distinctive decal. Hence the search for someone to design a logo. The task eventually fell into the hands of Bill Colbert, who was at the time the art director for Three Arts Advertising in Cedar Rapids. On a plane trip home from a business trip, Colbert sketched a rough design on a paper napkin. The design was eventually polished up and printed on helmets before presented to Fry who received the design with open arms. “I like that, a real splash of sunshine,” he said. The rest is history. 

Fry’s introduction of the iconic logo, and the competitive mind game of painting the visitors’ locker room pink, left the University of Iowa Football program (and its fans) ignited new passion in the fan base. 

Beyond the field, Fry’s impact extended into the community. He launched the “America Needs Farmers” (ANF) campaign during the 1985 Midwest farm crisis, raising awareness and support for farmers, a cause close to his heart as someone who grew up on a farm. His legacy is celebrated annually at FRYfest, a testament to his enduring influence on the University of Iowa and the broader community.

FRYfests Know How to Go Big: Notable Moments from the Past.

FRYfests of past years have included the enduring events mentioned above. But a few past years have been EXTRA special.

Guinness World Records

In 2010, FRYfest set a Guinness World Record for the largest Hokey Pokey dance, with 7,384 participants. This fun and quirky achievement highlighted the community’s enthusiasm and spirit. And it was even led by Hayden Fry himself! If you aren’t neck deep in Hawkeyes lore like us, you may be wondering, Why the Hokey Pokey? At the start of his tenure as head coach, Fry began honing on positives after games. “I’m not sure, but I think it was Mel Cole (a linebacker on the Hawkeyes team from 1989-1991) who said ‘Lets do the Hokey Pokey’ after a big win,” said Fry. “From then on, we did it after every big game we won, particularly ones where we weren’t favored.”

FRYfest added another Guinness World Record in 2014 by hosting the longest marathon cornhole (bags) game, lasting 26 hours, 12 minutes, and 44 seconds. Do you think they ever set down their drink? 

America Needs Farmers

The 2019 FRYfest celebrated the 30th anniversary of the America Needs Farmers (ANF) initiative, honoring the contributions of farmers to the community and the nation. 

“The thing I’m most proud of here at Iowa is putting the ANF on our headgear.” – Former Head Coach Hayden Fry

75th Anniversary of Herky

In 2023, FRYfest marked the 75th anniversary of Herky the Hawk, the feisty feathered mascot of the Iowa Hawkeyes. This milestone was celebrated with special events and activities dedicated to our favorite Hawk.

2024: 15th Annual FRYfest Schedule

FRYfest has evolved over the years, but a few events have stood the test of time to become staples at the annual event. There is something for Hawkeye fans of every age: from inflatables for the kids to autographs and panel discussions by former Hawkeye players and coaches.

The details:

• Date: FRYday, August 30th
• Time: 9:45 AM – 11:00 PM
• Location: Coralville’s Iowa River Landing – Hyatt Regency Coralville Hotel & Conference Center

FRYfest 2024 will feature all the traditions along with new surprises. Attendees can look forward to the Hawkeye Trade Show, pep rallies, concerts, and more—see for yourself!

Blood Drive through UI DeGowin Blood Center (9:00 AM-1:00 PM)

World’s Largest Hawkeye Trade Show (9:45 AM-8:00 PM)

The Hawkeye Trade Show is a highlight of FRYfest, featuring a vast array of black and gold merch. From apparel to collectibles, this trade show is a product paradise for any Hawkeye fan. 

Do you have what you need for the Blackout Game? What about all your tailgating needs? Or start your holiday shopping early with a gift for your fellow Hawkeye collector.

Herky on Parade (9:45 AM-8:00 PM)

A flock of 100 Herkys took the street this year in honor of the 20th anniversary of Herky on Parade and the 75th birthday of our beloved mascot. But there was one more occasion to be honored in 2024. A few weeks ago one additional Herky was added to the bunch to honor Lisa Bluder’s memorable 24 years at the helm of Iowa Women’s Basketball. All 101 Herkys will be at FRYfest in one place for the first and last time before heading to their final homes!

Plus, meet some of the local artists behind this year’s iconic statues at the Herky on Parade Artist Panel from 3:30 PM-4:30 PM. Learn about the process of creating Herky—from the design process to painting and everything in between!

FRYfest Games (10:00 AM-5:00 PM)

Why leave the competition to the players on the field? We’re bringing back FRYfest Games for it’s fourth year so you can have a go at our Traditional Bags Tournament or our Inaugural Pickleball Tournament! 

Trying your hand at America’s fastest growing sport? The Inaugural Pickleball Tournament will be a round robin tournament with divisions categorized by skill level (2.0-2.5, 2.75-3.25, 3.5+). The tournament will kick off at 10:00 AM with warmups beginning at 9:00 AM. Registration costs $30 for a team of 2. Prizes include tickets to the Iowa vs. Illinois State game on 8/31, local gift cards, pickleball equipment, and FRYfest drink and concert tickets. You can register here or in-person at 9:00 AM!

This year’s Bags Tournament is excited to welcome more teams, plus we’re introducing a cash prize for 1st through 6th place in addition to raffles, door prizes, and more! Door prizes even include a wooden board bags set, tickets to the Iowa vs. Illinois State game on 8/31, tailgating goodies, and more! The registration fee is $55 per team (of 2) and includes 4 beverage tickets, 2 Block Party tickets, and 2 koozies! Register online here.

Pep Rally (7:00 PM-7:30 PM)

The FRYfest Pep Rally is where the excitement for the football season reaches its peak. With performances by the Iowa Spirit Squad and the Hawkeye Marching Band, this event is an energetic display of team spirit and community pride. Plus, get amped for the season with speeches by University of Iowa Head Coaches! You’ll be ready to race for Kinnick by the end. Student section, here we come!

High Porch Block Party (1:00 PM-7:00 PM)

In Texas, a “high porch picnic” is an expression for “an exceptionally good time,” which is exactly what you’ll have at the FryFest block party! This is where the action happens! Have some fun with your little ones at the outdoor Kids Zone, stop by Iowa City Public Library’s Book Mobile, fuel up at the food and beverage garden, plus, toss some bags!

Trivia Challenge (4:30-6:30 PM)

Think you and your friends know the Hawkeyes? Prove it! Rally up a team of four to participate in the Ultimate Hawkeye Trivia Challenge. Not only will you win ultimate bragging rights, but prizes will also be awarded to 1st, 2nd, and 3rd place teams!

Concert (7:00 PM-10:00 PM)

FRYfest also hosts outdoor concerts, bringing together fans for an evening of music and celebration on the beautiful Iowa River Landing site. Live music will kick off from 1:00 PM-2:00 PM with The Van Hayden Bank in the Block Party grounds during the Bags Tournament. James Tutson and the Rollback will take the stage at 7:00 PM before this year’s marquee show, American Idol Season 16 Winner and Clarksville, Iowa native, Maddie Poppe kicks off at 8:45 PM. Maddie’s journey began at local Iowa fairs where her heartfelt performances captured hearts. Her success story continues to inspire musicians from small communities across the state and country.  

Concert tickets, sponsored by Scheels, will be FREE at their booth at the FRYfest Tradeshow. Don’t want to take your chances with lines? You can also purchase tickets for $5 in-person at the Think Iowa City office, at the High Porch Block Party gates, or here!

Autograph Sessions (All Day Long!)

Fans can meet and get autographs from former players and coaches, making FRYfest a unique chance to connect with Hawkeye legends. And sports fans, these autographs aren’t limited to just football heroes. This year features sessions with Jeff McNutt (the first 500 attendees will receive a FREE poster copy of his print created specifically for this year’s FRYfest), the 2024 Hall of Fame Class, University of Iowa’s all-time winningest wrestling coach Dan Gable, Iowa Women’s Gymnastics team, Iowa Women’s Wrestling team, and even the Iowa Women’s basketball team! Check out the schedule. 

Follow Along

To keep up with all the latest updates and event details, be sure to follow FRYfest on Facebook, Instagram, and Twitter, and share your FRYfest fun with fellow Hawkeye fans.