Join us in Iowa City on Wednesday, January 31st from 11:30am – 1:00pm for Branding 101 for Starting a Business at MERGE – ImOn Conference Room. PLEASE REGISTER HERE.

Session Learning Objectives:

Upon completion of this module, participants will know what a “brand” is, why a brand is important, and how to develop and grow a brand.

Featured Speaker: Brook Easton, Director of Digital Marketing at Easton Design

With over 25 years of marketing experience and an extraordinary knack for helping others find their voice, Brook Easton uses the power of storytelling to create personal connections between businesses and their customers. As the Owner and Director of Digital Marketing for Easton Design Brook creates community, builds relationships, and tells brand stories for small- to medium-sized businesses. Founded in 2000, Easton Design is a digital marketing agency specializing in web design, social media marketing and strategy, and branding.

The Business Startup Speaker Series — presented by Greater Iowa City, Inc. — leads current and aspiring entrepreneurs + small business owners through a Step-By-Step guide of all the things you need to know when starting and growing your business. From Administrative Basics to Branding, we’ll cover it all.