Where it’s black, gold and Hawkeyes all over.

Indie boutiques and major retailers challenge even the most seasoned of shoppers. Hiking, biking and kayaking encourage the explorers. Football and wrestling attract the UI loyal by the thousands. Museums, libraries and fossils intrigue the curious. And with craft breweries and farm-to-table restaurants, foodies think they’ve died and gone to heaven. Let’s face it, when a side of bacon is on the menu, you have. Start planning your trip and imagining all the ways to engage your curiosity around Iowa City.  Get inspiration by checking out our suggested itineraries, requesting a visitor guide, viewing our video or browsing the event calendar.